When Bailprint MD, John Hayward, suggested the next Bailmail be about Noble Ox, I was a little perplexed.
“But my job is to write about Bailprint,” I said. We had just signed off the JFM Plates story; a Bailprint supplier for many a year.
“Well, you’re a valued supplier too,” answered the man in charge.
There’s a saying about the cobbler’s children having no shoes. Asking a marketing person to self promote is similar in a way. John’s request had thrown me!
John and I were school friends back in the 1980s. We then lost touch until our paths crossed some twenty odd years later.
By then John had been running Bailprint for some time and I was just establishing Noble Ox Marketing. The first half of my career included seven years marketing single malt whisky. I’d learnt a thing or two about labels along the way!
So it was with genuine interest I enjoyed my first tour around Bailprint. It was also a great pleasure to see how my once ‘cheeky chappy’ school friend talked about his business, his clients and his colleagues.
The what, the how and the why
As you may gather from the name Noble Ox, we take a no-nonsense approach to marketing. In turn, we attract clients who care about what they do, how they do it and want to have a meaningful connection with their customers.
John and I decided to work together. My brief was to find the words and ways to reflect how Bailprint does business and why that sets them apart.
Central to this are the relationships the company forges. Researching the monthly Bailmail is a joy, as I talk to the many folk that work with and for Bailprint. Without exception, whether colleague, client or supplier, it is the trust as much as the quality of the printing that ensures success all round.
Noble Ox works for a wide range of businesses in England and Scotland, but it has to be said Bailprint is a particular favourite; and that’s not just down to the quarterly ‘strategy’ meetings with John and Stacy up here in Edinburgh!
Now it’s your turn
If you are interested in sharing your insights and experience of Bailprint, we’d love to hear from you.
The monthly Bailmail is a great way to shine the spotlight on some of the UK’s best independent producers, showcasing their exceptional work.
To discuss the potential for your Bailmail feature, please contact the Bailprint team
We look forward to hearing from you.